Budapest, October 18th, 2018


3 choices to set the stage for a great conference:

1. Seeing, Thinking, Doing Organisation Design With Focus On Digital Transformation


2. Exploring The Design Of Contextual Platform Strategies


3. Design for Ecosystems

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  • 8:30 Check in
  • 9:00 Starting
  • 11:00 Coffee Break
  • 13:00 Lunch Break
  • 15:30 Coffee Break
  • 17:00 End

October 18th

WORKSHOP 1: Seeing, Thinking, Doing Organisation Design With Focus On Digital Transformation


Develop your knowledge of organisation design!

– Design thinking and organisation design
– The history of organisation design & definition
– Different models and approaches for organisation
– Organisation design best practices
– Critical elements of a good design approach

Is your organisation set up for digital transformation?

Our cases studies will focus on:
– Organisation design for agility and at scale
– Organisation design that adapts to customer needs and enhances the customer experience
– Organisation design that allows for flexibility and adaptable to new ways of working.


Mark LaScola, 
Managing Principal, ON THE MARK – is a leading global organization design and business transformation consultancy based in Phoenix, Arizona, USA and London, UK. OTM authored and owns one of the industry’s most comprehensive and integrated transformation solution from concept through implementation – doing things in organisation design no one else is doing. Mark holds an interdisciplinary Master of Science in Marriage and Family Therapy from San Jose State University (1985), where his work focused on systems theory and its application to human systems and processes. He also holds a Bachelor of Arts in Psychology from Fresno State University (1980). Mark regularly contributes to our field of practice by authoring and delivering original content in a variety of settings from teaching in MBA programs to industry presentations to virtual webinar series. Mark serves on the Boards of EODF and the Organization Design Community (ODC).


Julia Flower is a senior organisation design practitioner. She has deep experience of designing, planning and managing end to end Organisation design on large scale transformation programmes as well as operating model design for clients across various sectors in the UK and global.
Julia is also a qualified Myers Briggs practitioner. She combines her consulting and coaching skills to facilitate OD workshops that encourage innovative and fresh thinking to achieve the optimal organisation design with a focus on the customer, agile working and organisation effectiveness.
She has a degree in Accounting and Business Management, a Master’s degree in Human Resources Management and is a Chartered Member of the Chartered Institute of Personnel and Development.
She is an EODF board member.
Julia provides OD solutions to clients on an interim and consultancy basis.

WORKSHOP 2: Exploring The Design Of Contextual Platform Strategies


The Platform Design session is a 6 hours hands-on session designed to help organizations and teams quickly understand how platform design thinking can provide a new lens, new tools and radically new perspectives in business and organizational development. We will explore the following questions:
– what does the platform model mean for my organization?
– how can platform thinking impact the industries and the contexts I’m working with?
– what are the implications for our organisation on a larger scale?
– who in the organisation should learn how to leverage on such an approach?

In this workshop we will learn how to use the Platform Design Toolkit to design the two key engines of value creation for any Platform Organisation:

The TRANSACTIONS ENGINE: enables exchanges of different forms of value among a large ecosystem of entities that reach across and beyond the typical organization boundaries, connecting business units, employees and third parties and shaping market behaviours.

The IMPROVEMENT ENGINE: offers a context for continuous performance improvement and upskilling to everyone involved, as a way to respond the continuous performance pressure of the complex age we are living and to go beyond traditional forms of performance appraisal.

About the Platform Design Toolkit:
Born in 2013, the Platform Design Toolkit has already been adopted worldwide by successful startups, corporate, nonprofits and gov. organisations. European and American business schools used the PDT in their courses. Countless designers and entrepreneurs from around the world have used it independently to shape their projects and ventures.

Those who will benefit include: HR Professionals, Change Managers, Leaders, Organisation Development Practitioners, Organisation Design Practitioners, Innovation Managers, Product Owners/Managers, Corporate Hackers.


Eugenio Battaglia is co-founder of Boundaryless, the company behind the development of Platform Design Toolkit. Eugenio is an independent researcher active in interdisciplinary studies, he speaks and consults at the intersection between game-changing technologies and systems design. Learn more about Eugenio Battaglia


Cristobal Gracia, is a member of Boundaryless, the company behind the development of Platform Design Toolkit. Cristobal has a background in Economics and Personal Development. He is co-author of the book “The Lean Marketplace” and works as an advisor for companies and organizations facilitating strategic conversations and workshops on Platform Thinking. Learn more about Cristobal Gracia

WORKSHOP 3: Design for Ecosystems


New thinking is emerging around systems working, platform strategies and eco-systems as many organisational leaders and designers struggle to help organisations connect and collaborate in an increasingly fast-moving and complex world. In this workshop, we will explore together how we can design for our organisations and, at the same time, for their wider ecosystems.

How can we find the sweet spot at the intersection between self-interest and a broader ecosystemic interest? Organisations are inherently part of non-linear networks of value-flows in an ecosystem with complex patterns of exponential dynamics and feedback. How can we shape our organisations in a way that puts them in that sweet spot?

Beyond a limited org-centred perspective, design needs to evolve to embrace a broader ecosystemic perspective. In this, impact and performance evolve in meaning and in practice. This moves beyond customer-centricity. A new attention to ‘ecosystemic resonance’ arises as a form of both purpose and feedback at the same time.

The workshop will use an experiential design cycle to draw from the experience and insights of participants working in and with ecosystems. We will share our own case studies and experiences as part of this.

Our anticipated learning together is:

– Understanding and awareness of what is an ecosystem and what sustains a thriving ecosystem. Learning how to craft your org’s ‘eco-model’ using an Eco-model Design Framework.
– Exploring how we can design for knowledge, relationships, and resources to flow freely through organisations in a breathing exchange with the ecosystem.
– Reflecting on how we can systematically design for volatile contexts and the unknown unknowns.
– Understanding what ‘ecosystemic resonance’ is, and how to use it both as a powerful impact indicator and a deep feedback source.


Alastair Mitchell-Baker is an experienced organisational leader and consultant. His passion is supporting leaders working through complex strategic and organisational issues using his skills in strategy, organisation design and development. He draws on many years of senior management experience in Executive and Non-Executive Director roles in the English health system. He loves the unique challenge each client organisation brings from a small NGO fighting for the rights of indigenous forest peoples to NHS systems navigating complex transformation.
He’s a Founding Director of Tricordant and European Organisation Design Forum. He is also NTL Member.
Learn more about Alastair Mitchell-Baker.


Stelio VerzeraStelio Verzera is passionately curious, fond of value creation, lean thinking and the ocean, He is an entrepreneur, coach, consultant and advisor in different scopes of Innovation. Since 1995 he’s been supporting organisations in their understanding and navigation of key evolutionary phases.

He’s been working side-by-side with a wide variety of entrepreneurs, managers and professionals, in private and institutional organisations. His agile approach of continuous improvement has led him to learn and apply some of the most effective practices for surfing complexity, both on the strategic and on the operational levels.

In 2011 he co-founded Cocoon Projects and designed its governance model, today known as LiquidO (www.liquidorganisation.info), in fact launching the first all-in, completely emergent, adaptive organisational framework in Europe.


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Magyar Telekom is graciously hosting our conference at their facilities in Budapest.

Address: Telekom Headquarters, Budapest, Krisztina krt. 55, 1013 Hungary





Our annual conference moves around Europe to places where there is a thirst for knowledge about the field of organisation design combined with the energy of a local organising team. By using these criteria, our conference has now been to the UK, Switzerland, Austria, The Netherlands, Italy, Spain and Germany. And this year we have landed in Hungary. If you have ideas about where to go next, do get in touch!

Elvira Kalmar
Conference Dean


Eszter Nagy
Project Manager


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Thomas Doering
EODF Board Representative & Conference Design


Ana-Maria Cocean
Key Person to Success


Gabriella Csoknyai-Horvath
Communication Lead


Sylvia Pietzko
Graphic Designer


Katalin Angyal
Event Venue & Logistics


Hajni Sagodi
Conference Design


Zsofi Gyori
Participant Experience


Jodie Goulden
Proofreading and stylistic editing

United Kingdom

Justine Smith
Proofreading and stylistic editing

United Kingdom

Paul Tolchinsky
Proofreading and stylistic editing

United States of America

Gabor Kapolka