EODF 2014 Annual Conference in Amsterdam

We are excited to announce our annual EODF conference!

True to the conference’s theme, the format, participant engagement, content and overall diversity will be like nothing we have done before!

In what ways will this conference be innovative?

We are holding an Open Space event! For the very first time at an EODF gathering everyone will be able to propose and lead sessions, not just those invited to do so. To engage everyone in dialogue regarding the content of the conference we will use an innovative social media decision-making tool – IdeaScale. Une session en français? Breakout sessions in any language can be proposed and held. While English will be the primary conference language, sessions in other European languages will be welcome – Dutch, Hungarian, German or French, anyone? Visit the EODF 14 IdeaScale webpage to see the sessions that have been proposed so far. We have exciting “special guests ”! Expect a highly diverse set of design thought leaders, practitioners, and academics who will join us to both lead and participate in sessions. See who`s coming to the conference on the conference attendees page.

Special guests

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Gerhard Wohland
Gerhard Wohland is a systems theorist and an organization consultant with more than 25 years of experience. He is known for his precision and clarity in writing and speaking, and for his thought leadership in observing and describing organizations as complex systems. Gerhard holds a Phd in physics, but even though it is true that a physical phenomenon is named after him, he soon discovered that his true interests lay elsewhere. Being a member of Germany´s “generation of ´68”, his knack for articulation, for agitation, for influencing others and for grasping complex dynamics became soon apparent. This led to a career first in software engineering, and then in consulting – after “discovering that computers are dead, but that people actually live and are thus capable of generating surprise”. Gerhard is founder of the “Institute for dynamic-robust high performance” IdH (Institut für dynamikrobuste Höchstleistung). He co-authored the book “The thinking tools of High Performers” (“Denkwerkzeuge der Höchstleister). Gerhard lives in Mainz, Germany. Gerhard Online – Website www.höchstleister.de (in German); paper blog www.höchstleister.de/denkzettel(in German); audio blog “ignition spark“ www.höchstleister.de/publikation/zuendfunken (in German);
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Naomi Stanford 
Naomi Stanford is a consultant, teacher, and author. Her work as a consultant is in organization design and development in all its manifestations. She is the author of four books: Organization Design: Engaging With Change; The Economist Guide to Organisation Design; Organisation Culture: How Corporate Habits Can Make or Break a Company ; and Organizational Health: An Integrated Approach to Building Optimum Performance.  Before leaving the UK to live in the US she was a corporate employee of large multinational companies, including British Airways, Marks & Spencer, and Xerox. Since moving to the US, she has been consulting to a range of organizations in the government, non-profit and private sectors. Additionally, she supervises doctoral students in the School of Business and Technology at Capella University. Her blog www.naomistanford.com showcases her interests.
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Fokke Wijnstra
Based on his experience as an entrepreneur and founder of companies Fokke Wijnstra brings Rhinelandic ideas into practice.  He worked for 15 years at BSO, the extraordinary company of late Eckart Wintzen (mitosis). He also knows the other side of organisation models as a member of the worldwide leadership team of an American lead company. Twenty years ago this gave him sufficient insight to co-found The Vision Web and out of that experience ChangeVision and Finext emerged. Both of these are Rhinelandic or “3.0 Organisations.” Nowadays Fokke is fully engaged in inviting others to build their organisation into natural and complex, and therefore healthy, systems. In his words: I view organisations as complex organisms and put central the Rhinelandic approach of team-wise collaboration. In fact this results in entrepreneurship in all parts of the organisation. My love for sailing, kayaking and nature leads to great metaphors. Recently I passed buoy 65. Due to the present great and challenging wind I continue to sail further.
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Stu Winby
Stu Winby is Founder and CEO of Spring, a socio-technical and experience design firm and also Managing Partner of Innovation Point, a strategic innovation firm – both headquartered in the Silicon Valley. His focus over the last ten years has been in healthcare, working at the CEO, state and national level in healthcare innovation and transformation. Previous work has been mostly in the technology sector with firms such as Cisco, Microsoft, Yahoo, HP, Stanford Research International (SRI), and a host of start-ups.

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Stelio Verzera
Stelio Verzera is a value seeker, a sea lover and an innovation projects professional. Besides being a serial entrepreneur, he has been working as professional Consultant, Coach, Account Manager and Team Leader for a wide range of established customers and startups. Over the years, he’s learnt and repeatedly applied the most effective practices in project and team leading, with a lean continuous improvement approach. By the end of 2011, his experience and research have given birth to the Open Governance model implemented in Cocoon Projects. He’s always on the run for the next challenge in Value Driven Innovation, with a constant life-quality improvement orientation: “Hang loose and hold on tight!”
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Owen Rogers
Owen Rogers is a partner and senior design leader who works with executives to develop high-impact brand and business strategies. He has co-created, supported, and developed numerous consumer-focused businesses that have led to brand, service, and product roadmaps. He brings to bear design thinking processes and methodologies that help organizations practice disruptive innovation and reach lofty, far-reaching goals. Since joining IDEO in 1998, Owen has worked in many of the company’s global offices. He moved his family to Shanghai to establish IDEO’s studio there, and continues to lead the firm’s growth strategy across Asia. Owen cofounded CleanWell, an antibacterial cleanser and soap startup that was incubated at IDEO. The company spun off and now generates approximately $12M in revenue per year. He also served on the board of Allen Edmonds for eight years—helping the shoe retailer make the transition from a manufacturing-based company to a brand, at which point it was sold. Owen graduated from the Royal College of Art in London in 1997 with a master’s degree in industrial design. He has two young boys who keep him busy outside of work, along with a healthy obsession with cars, jam making, and skiing.

So, join us in the beautiful, vibrant city of Amsterdam from October 17 – 18, 2014 for two unforgettable days of organisation design sharing and connecting.

Conference Times – Friday 17 October: 09.00 – 18.30 (lunch 13.00 – 14.30) *Plus: We are preparing a diverse offering of evening activities for our participants! – Saturday 18 October: 09.00 – 17.30 (lunch 12.30 – 13.30) *Plus: We are preparing activities for this evening as well! Evening activities Friday evening: “Future of Work” tour/visit sponsored by Microsoft. (Limited to 20 participants – Register now) or Amsterdam canal rowing – 1.5 or 2.5 hour tours w/instructors (€ 40/€ 50)- (Limited to 30 participants – Register now)   Conference Venue: CBK, Oranje-Vrijstaatkade 71, 1093 KS Amsterdam, Netherlands. +31 20 253 5456 How to get there: GoogleMaps (including public transportation search options!) Hotels: We strongly recommend you book your hotel as soon as possible, due to high demand in Amsterdam on the conference weekend!

How you  can reach the hotel Casa 400, Eerste Ringdijkstraat 4, 1097 BC Amsterdam, +31 (0)20 207 80 67 from the Schiphol airport:

–       You can take a taxi to the hotel for about €45,-

–       You can take the train to Duivendrecht or Amsterdam Central Station where you can switch the train to Amsterdam Amstel. This takes about 30 minutes.
From Amsterdam Amstel it is only a 5 minute walk to our hotel. The costs are €3,70. For detailed information, please check http://www.ns.nl/en/travellers/home

–       You can also take a shuttle: Connexxion Schiphol Hotel Shuttle. For detailed information, please check http://www.airporthotelshuttle.nl/

–       In the night, there are night busses running until 3AM.

First you have to take bus N30 to Station Bijlmer ArenA.

From there you have to transfer to bus 355 and get off at Prins Bernhardplein and then it is only a 5 minute walk to our hotel.

To register for 3 or more people at a group discount of €250 or £210 / person, please contact info@eodf.eu


The EODF thanks CBK Amsterdam for hosting this event.



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