October 18th and 19th, 2017

This year we will once again offer Masterclasses as a pre-conference opportunity. The conference on Oct 20th and 21st offers you the opportunity to have breadth in topics through our keynotes, interactive sessions and the open space forum; the Masterclasses offer you an opportunity to explore one topic in depth, with a leader in the field of Organisation Design. We have brought together 4 compelling topics we hope you will find difficult to choose between.

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Our pre-conference masterclasses offering includes four compelling choices for hands-on, skill building workshops:

Your choices for Wednesday, 18th October are:

Option 1A – “Putting the Customer at the Center of a Business via Omni-Channel offered by Mark LaScola and Peter Turgoose, EODF Board members.

Option 1B – “Making Design Real” delivered by Paul Tolchinsky and Stuart Wigham. This workshop covers practical organisation design soup-to-nuts – from design principles to governance and control mechanisms to HR systems.

Your choices for Thursday, 19th October are:

Option 2A –  “Organisation Design’s Role in Business Agility” delivered by Saket Bivalkar, EODF Board member.

Option 2B – Adaptive Organisation Design with LEGO® SERIOUS PLAY® workshop offered by Stelio Verzera.

Each masterclass will be held from 9:00 to 17:30.
You have four great choices to set the stage for a great conference!



  • 9:00 Beginning
  • 11:00 Coffee Break
  • 13:00 Lunch Break
  • 15:30 Coffee Break
  • 17:30 End

DAY 1 – OCTOBER 18th



Putting the customer at the center of a business cannot be successfully done by re-structuring, injecting a technology solution and/or simply making functional changes. To do so requires a different operating model that embraces the customer along their lifecycle regardless of touch points or channels.

Masterclass OTM EODF17

Click to enlarge

For delegates, this one-day, hands-on workshop will practically illustrate what it means to be customer-centric in terms of design features, review and critique various operating models embracing customer-centricity across three different strategic differentiators. The masterclass will utilize real designs from industries including energy, retail, FMCG, high technology as well as product and service businesses and co-develop real-world operating model solutions. Delegates will have an opportunity to create action plans associated with their own projects.

OUTCOMES – Delegates will:

  1.  Gain a high-level understanding about what Organisation Design is (Star Model)/ is not.
  2. Be able to discuss the practical differences between Customer Service, Customer Centricity, and Customer Intimacy.
  3. Explain how the choice of strategic intent and competitive difference of a business influences how a customer-centricity is manifested in the organisation design.
  4. Apply design choices and tradeoffs associated with designing with the customer at the centre.


Mark LaScolaMark LaScola, board member of EODF. Mark is the founder and managing principal of ON THE MARK (OTM). Now in its 26th year, with offices located on both sides of the Atlantic, OTM is recognized by many as a preferred vendor in providing substantive yet practical organisation design, business transformation and lasting change. With more than 300 redesigns and 600 engagements, LaScola has trained and developed approximately 5,000 executives, managers, and internal change agents in OTM’s comprehensive solutions across diverse industries on six continents.



In this masterclass we will focus on doing the actual design work. Experienced faculty will guide you through an approach that covers everything from design criteria and concept design to designing the coordination and control mechanisms. Based on a real-life case study, you will work in small groups to go through all the steps needed to produce an organisation design.


• Understand and apply the steps of an organisation design approach

• Learn the principles of bundling and organising work

• Learn how to create meaningful roles and jobs

• Identify critical interdependencies and learn how to design the necessary integration and coordination mechanisms


stuartwighamStuart Wigham, board member of EODF. Stuart is the Director at Wigham Consultancy Services. Prior to starting his own consultancy service he worked as a Senior HR Manager specialising in Organisation Design with Europe’s largest local authority Birmingham City Council. In addition he is currently finishing his PhD research at Aston Business School. With expertise in the Whole System school of thought, he has a particular interest in engagement principles and practice and applying strategy, reward and equality principles.

Paul TolchinksyPaul Tolchinsky, PhD, is one of the EODF founders and the Managing Partner of Performance Development Associates, a small boutique international consulting firm with offices in Scottsdale Arizona. Paul has over 35 years expertise in the design of organisations, applying socio-technical and Whole-Scale™ Change principles to organizations. Paul, and PDA, have facilitated hundreds of design projects around the world. He is an internationally known author (2 books and over 50 articles) and pioneer in the development of Whole-Scale (Whole System) Approaches to change.

DAY 2 – OCTOBER 19th



In a slow world, a successful organization starts growing and starts adding hierarchy and jobs and processes. But when the world starts to speed up, organizations add strategic committees, consultants, PMOs, etc to respond to that change. If it’s done well, it works, but only up to a point, then it starts to slow down the organization. More processes are added as it slows down to make it faster, but it starts to drag the organization.

Today, world is still VUCA as it was in age of Henry Ford, the difference is the speed at which the parameters change, in this super-fast world with various threats coming on the organizations and windows of opportunities closing quickly.

What seems to work, to make the organization agile again is,

• A network interconnected structure : How orgs naturally work, like a dynamic solar system, or a molecule reacting with catalyst.
• It also makes knowledge in the organization connected and it improves individual and teams more effective.
• This improves information flow, helps organization to create better products/ service and in turn create more wealth.

The logical question is can how can you create that dynamic, flexible, at the same time adaptive organization from a hierarchical, traditional organization? How do you make that work and get those results?
To explore the different possibilities of organizational (and in turn, business) agility, we will look into
➢ How information flows in the organization and how we can we use Cultural and Social Capital of the organization.
➢ How to create the network structures that share explicit knowledge.
➢ How to create connections and cross cuts to better transmit, tacit knowledge.
➢ What is technology help that can be used and how?
➢ Designing Value Stream mapping for better flow of value to your customer.
➢ How to combine Value stream and Information flow mapping to make organization fast (a.k.a : Design a Complex Adaptive Organization)?

Lets explore together, how to build a reliable, fast and adaptive organization using business agility and organizational design principles and methods.

Join us to spark the network organization from the traditional organization, so your organization doesn’t have to lament as a former HP CEO once did saying “If HP only knew what HP knows.”


Saket Bivalkar is a Business and Organisational Coach, helping organisations to grow in a sustainable manner, while making a point that people in the organization grow as well. He is based in Barcelona, Spain, while still working with organisations across globe. His work is based on a vast array of tools, such as Agile, Lean, Solution-focused coaching, NLP and Systemic coaching. Saket is a passionate serial entrepreneur, have exited from a few ventures. His principal focus is on leadership and that has led him to develop “Versatile Leadership” which is a framework for leadership development and Leadership Pipeline development. He coaches various executives in leadership and management. Learn more about Saket Bivalkar.



With also “agile” now annoverated among the buzzwords of the year, there is a growing interest in organisations that are able to cope with increasing amounts of unrelenting change, while keeping a clear strategic direction.
Achieving this, is not a matter of bringing some more “agility” to the existing organisation at any scale. In fact, it is about understanding and implementing a completely new concept of the organisation itself. It is about putting the real system and the formal system in the right order of priorities, stop trying to fit the territory into our ideal map, and telling people they have to adapt to the organisational structure as it is “designed”.
Here lies one of the most compelling revolutions we’re undergoing globally: we’re devising organisations that allow people to arrange the way they work together according to the needs of the situation and having the formal system adhere to the real one. In any given moment, the real structure is reflected by the formal one. And this is key for the maximum expressions of our ancient capability of dealing with complexity and variability as a unique whole. Having the formal structure as a dynamic support instead of a burden in our way. Making this possible is what Adaptive Organisation Design is all about.
In this Masterclass we’ll literally play with this concept, in order to deeply understand it, building it up so to be concrete and applicable in our professional lives. And we are going to achieve this using a very special tool: LEGO® SERIOUS PLAY® . This method is built upon a process which stems from the heart of LEGO system, and embeds decades of studies in the fields of cognitive sciences, neurobiology, management, strategy and more. Rather than drawing organization charts or even organigraphs, imagine bringing the new organization to life in 3 dimensional ways. Imagine having a tool that enables people to envision their organizations in creative and radically new ways, allowing for the integration of rational thinking, intuition and emotions.

During this workshop we will

  • • Work on the construction of the identity of an “adaptive organisation”.
  • • Build scenarios and models of the organization that reflect real life complexity.
  • • Carry out simulations over the environment that was created.
  • • Analyze the basic principles which guide actions and decisions in implementing an adaptive organisation.


Participants come away with skills to engage their imaginations more readily, and to approach the shaping of adaptive organizations with increased confidence, commitment and insight.


Stelio VerzeraStelio Verzera, is passionately curious, fond of value creation, lean thinking and the ocean, He is an entrepreneur, coach, consultant and advisor in different scopes of Innovation. Since 1995 he’s been supporting organisations in their understanding and navigation of key evolutionary phases.

He’s been working side-by-side with a wide variety of entrepreneurs, managers and professionals, in private and institutional organisations. His agile approach of continuous improvement has led him to learn and apply some of the most effective practices for surfing complexity, both on the strategic and on the operational levels.

In 2011 he co-founded Cocoon Projects and designed its governance model, today known as LiquidO (www.liquidorganisation.info), in fact launching the first all-in, completely emergent, adaptive organisational framework in Europe.


All prices are in Euro (€) incl. taxes.

You can now purchase one day conference tickets at a 60% of the full price. To register, please write to info@eodf.eu

Conference Oct. 20/21 ALREADY BOOKED YOUR CONFERENCE TICKET? NOW BOOK YOUR MASTERCLASSES! Pre Conf Masterclass 1 Day Pre Conf Masterclasses 2 Days One Day Pre Conf Masterclass + Conference Two Days Pre Conf Masterclasses + Conference
+One Day Masterclass +Two Days Masterclasses for those who don’t attend the conference
non-member 450,00 #01 250,00 #06 400,00 #08 410,00 #10 660,00 #12 700,00 #14 850,00 #18
EODF member 350,00 #02 200,00 #07 350,00 #09 350,00 #11 600,00 #13 550,00 #15 700,00 #19
EODF board member/country lead 225,00 #03 425,00 #16 575,00 #20
Sponsor/Curatorial Board Member/Keynote Speaker free, but need to register #04 200,00 #17 350,00 #21 please choose member or non-member tickets 200,00 #17 350,00 #21
Students 225,00 #05 please choose member or non-member tickets

Please choose your ticket, and you will find a number beneath the price that helps you with the registration form below: Just scroll down to the register button, and after typing in your email address you’re able to choose your ticket: just remember the number you found in the pricing table.


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The DASA Working World Exhibition in Germany is graciously hosting our conference at their facilities in Dortmund.
Address: Friedrich-Henkel-Weg 1-25, 44149 Dortmund.

Hotels nearby:

Find things to do in Dortmund and more useful information here.


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KellyOCG - EODF Silver Sponsor 2017


WJ Dortmund